AI Insights · Timothy · January 2021
Australia's Top iOS Food & Diet Tracking Apps in Q4 2020
An overview of the performance of leading Food and Diet Tracking apps on the iOS platform in Australia for Q4 2020, with insights from Sensor Tower.
In the fourth quarter of 2020, the Australian market for Food and Diet Tracking applications on iOS showcased varying trends across top applications. Data provided by Sensor Tower offers a glimpse into the performance of these health-centric apps.
MyFitnessPal: Calorie Counter saw a decline in weekly active users from 301K to 273K over the quarter. Downloads also decreased, starting at around 8K and dropping to just under 9K, while revenue showed a downward trend from $70K to $57K.
WeightWatchers: Weight Health experienced a slight increase in revenue from $4.5K to $6.4K. Downloads fluctuated, peaking at 1.3K in early October and spiking again to 1.6K at the end of December. The app's weekly active users saw a modest increase from 2.4K to 2.8K.
Fastic: Fasting & Food Tracker had a notable rise in revenue towards the end of the quarter, jumping from $6.2K to $9.1K. Downloads had a dip in November but recovered to 3.6K in the last week of December. Weekly active users also rose from 10.8K to 11.2K in the same period.
Lifesum Food Tracker & Fasting witnessed a significant increase in revenue, ending the quarter at $10K up from $4.7K. Downloads showed an upward trend, especially in December, reaching 5.3K. Weekly active users grew, ending the year at 19.4K, an increase from the starting 13.7K.
Lastly, Lose It! – Calorie Counter also saw an increase in revenue towards the end of the quarter, from $4.3K to nearly $5K. The app's downloads ended at 4K, slightly up from the beginning of the quarter. Weekly active users improved, finishing at 28.1K from an initial 29.1K.
For more detailed insights and analysis, Sensor Tower provides an in-depth look at the mobile app ecosystem.
